Apprenez comment réaliser un visuel pro sur un logiciel gratuit en ligne!
Le visuel joue un rôle d'accroche ou vient illustrer le propos, il participe pleinement à l'efficacité publicitaire. Il doit répondre à quatre fonctions : phatique (attirer l'attention), cognitive (faire connaître), affective (faire désirer) et conative (faire agir).
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